Up-to-Data

About the company

Up-to-Data is a specialist consultancy focused on Customer Data Platforms (CDPs), digital analytics, and data-driven activation. Our team combines international experience with deep hands-on knowledge of leading solutions such as Tealium EventStream, AudienceStream, and iQ Tag Management, enabling us to deliver robust, scalable, and business-oriented customer data architectures.

Over the past years, we have supported organizations across LATAM, Europe, and the U.S., modernizing their data collection, identity resolution, and audience activation strategies. Our experience spans financial services, retail, e-commerce, and subscription-based businesses, always with a strong focus on measurable outcomes, compliance, and operational excellence.

We differentiate ourselves through:

• End-to-end CDP expertise — from data auditing and solution design to implementation, QA, and ongoing optimization.
• Hands-on proficiency with Tealium — including advanced use-case modeling, connectors, audience enrichment, server-side data flows, and real-time activation.
• Market know-how — delivering solutions adapted to local requirements, budgets, and operating realities without compromising on global best practices.
• Agile delivery model — ensuring rapid implementation cycles, transparent communication, and business-aligned prioritization.
• Specialist-led execution — work conducted directly by senior practitioners with international exposure.